krip, Hong Kong’s most comprehensive credit card deals platform incubated by Cyberport, has entered into a partnership with livi bank, Hong Kong’s leading lifestyle-driven virtual bank.
The partnership brings livi bank’s wide selection of merchant offers directly onto krip’s platform, enabling consumers to easily discover all of livi bank’s latest rewards and offerings* through krip’s website (https://staging-cms.site.krip-hk.com) and mobile applications on iOS and Android.
Deals are effective at driving card usage, nurturing customer loyalty, and serving as a gateway to other financial products. However, offering any number of deals means little if they don’t reach their intended audience, especially when needed most.
A survey conducted by krip found that consumers in Hong Kong are generally aware of only 5% of all the existing card deals on the market, even though there are well over 6,000 currently on offer in the market. Deals content needs to be more accessible, more reliable, and more transparent to the consumer.
“Hong Kong consumers are generally aware of only 5% of existing credit card deals.”
krip and livi bank’s partnership enables livi’s vast array of merchant offers to be seamlessly integrated into krip’s platform, allowing consumers to discover livi’s offers more easily and in real-time. krip’s comprehensive deals database enables convenient deals filtering by retail category, location, and more, helping consumers to quickly discover all the card deals they are entitled to. Furthermore, krip’s API partnerships with other retail platforms can maximize the potential number of digital touchpoints for livi’s offers.
David B. Wang, Founder of krip, remarked: “We are proud to announce that livi bank has become one of our banking partners as we bring Hong Kong consumers the most up-to-date information on livi’s diverse lifestyle merchant offers. At krip, we strive to deliver the most comprehensive and updated deals database for Hong Kong consumers and our API partners, so that everyone in Hong Kong can easily find great deals for their cards wherever they go. We very much look forward to a successful partnership going forward.”
For more information, please contact:
David B. Wang – Founder (david.b.wang@staging-cms.site.krip-hk.com)
Eric Khoo – Manager, Marketing & Partnerships (eric.khoo@staging-cms.site.krip-hk.com)
*The offer details and related Terms and Conditions available on livi App / Website shall prevail if there is any inconsistency between the information provided by livi and krip.
